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A woman walks past the Google offices near the city centre in Dublin in this file photo from July 8, 2013. Google Inc reported consolidated revenue of $14.11 billion in the second quarter on July 18, 2013, compared to $11.81 billion in the year ago period. Photograph taken July 8, 2013.
A woman walks past the Google offices near the city centre in Dublin in this file photo from July 8, 2013. Google Inc reported consolidated revenue of $14.11 billion in the second quarter on July 18, 2013, compared to $11.81 billion in the year ago period. Photograph taken July 8, 2013.
(Cathal McNaughton/Reuters)

BREAKINGVIEWS

SchadenGoogle, or the irony of declining ad revenue

Reuters Breakingviews delivers agenda-setting financial insight. Its global correspondents react to stories as they develop, delivering sharp and provocative commentary on big financial news as it breaks.

Google knows a thing or two about rapid shifts in technology usage. After all, the search giant has built its $300-billion (U.S.) market cap by effectively gutting the print world of its advertising dollars over the past decade. So it is somewhat surprising – and a potential source of Schadenfreude for those whose livelihoods were Googled – to see the group led by Larry Page fumbling with a market transition of its own.