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Marc Caira, the new Tim Hortons CEO effective July 2 addresses shareholders via video conference during the 2013 annual general meeting of the company in Toronto May 10 2013.
Marc Caira, the new Tim Hortons CEO effective July 2 addresses shareholders via video conference during the 2013 annual general meeting of the company in Toronto May 10 2013.
(Fernando Morales/The Globe and Mail)

SEAN SILCOFF

Warming up to Tim Hortons CEO’s strategy

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Marc Caira hasn’t wasted any time in his five weeks as CEO of Tim Hortons Inc., judging by news Thursday that the company will borrow $900-million for a big stock buyback, add two directors with impressive pedigrees and look for more effective ways to grow its anemic U.S. business. The veteran food industry executive is clearly aware that impatient shareholders, including two activist funds, expect immediate steps to improve the company’s performance and set a better path for growth. But they will be lining up a bit longer for answers to two key questions: Does Canada’s favourite coffee-and-donuts chain have a real future south of the border, and how much growth is left at home?