The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

A Twitter sign hangs at the offices of Twitter Inc.
A Twitter sign hangs at the offices of Twitter Inc.
(JEFF CHIU/AP)

Social media stocks up 90%. Here's how to play them

Facebook stock has poked its head above issue price and rumblings about a Twitter Inc. initial public offering are reaching a crescendo. Investor disgust at the Facebook offering has faded and the recent strong performance in the social media sector has investors asking whether insanely high profitability levels justify taking a position in this sector. The answer is yes, but not at any price.