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Elon Musk is putting the hype – much of it believable – in Hyperloop. The Tesla Motors Inc., SpaceX and PayPal entrepreneur may not be the first to propose shooting people between cities at high speeds through tubes in a vacuum. His personal brand championing the idea gives it a fresh chance for success. Mr. Musk’s Hyperloop may also cost a fraction of the standard transit line. That significantly enhances the appeal.