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Apple’s ‘Mac vs. PC’ ads have helped entrench the notion that PCs are old-hat an decidedly un-hip.
Apple’s ‘Mac vs. PC’ ads have helped entrench the notion that PCs are old-hat an decidedly un-hip.
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SEAN SILCOFF

Should Bill Gates follow Ballmer out Microsoft’s exit door?

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Apple Inc.’s clever “I’m a Mac/I’m a PC” advertisements several years back defined, and continue to define, Microsoft Corp.’s major flaws as well as any tech analyst: while Microsoft CEO Steve Ballmer sounded cocksure and arrogant in public presentations, his commercial equivalent as portrayed by Apple rang true: an insecure suit-wearing nebbish who kept boasting about consistently underwhelming mass-market digital offerings that failed to connect with consumers the way Apple did. Beyond his strength in serving corporate customers, the PC character was contemptuous and distrustful of a consumer market he failed to understand and which didn’t love him back.