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A conference attendee examines the BlackBerry PlayBook during its launch in Mumbai June 22, 2011.
A conference attendee examines the BlackBerry PlayBook during its launch in Mumbai June 22, 2011.
(Danish Siddiqui/Reuters)

PlayBook: The tablet that was left behind

With Apple and Nokia launching new tablet computers Tuesday, observers of fading BlackBerry Ltd. are left to wonder: What if the company had gotten the PlayBook right?

BlackBerry’s attempt to expand into the market for larger mobile devices with the PlayBook in April, 2011, was a failure for several reasons. Despite being months later than expected, it was rushed to market, and it showed. The high-priced PlayBook didn’t have crucial functions, such as e-mail or calendar; users had to “bridge” to their BlackBerry smartphones for that, making the PlayBook an expensive accessory.