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A sign is seen at retail clothing store Lululemon Athletica in San Francisco, California in this file photo from January 18, 2013. Lululemon Athletica Inc named Laurent Potdevin new chief executive December 10, 2013, and said founder Chip Wilson will step down as chairman, as the upscale yogawear retailer tries to go global and put a series of embarrassing quality issues and other gaffes behind it. Potdevin, most recently president of trendy footwear brand TOMS Shoes, will replace Christine Day as CEO in January.
A sign is seen at retail clothing store Lululemon Athletica in San Francisco, California in this file photo from January 18, 2013. Lululemon Athletica Inc named Laurent Potdevin new chief executive December 10, 2013, and said founder Chip Wilson will step down as chairman, as the upscale yogawear retailer tries to go global and put a series of embarrassing quality issues and other gaffes behind it. Potdevin, most recently president of trendy footwear brand TOMS Shoes, will replace Christine Day as CEO in January.
(Robert Galbraith/Reuters)

Lululemon's story is stretched, but not torn

Lululemon Athletica Inc. undoubtedly hopes that its latest shuffle at the top will finally put its annus horribilis behind it. The purveyor of yoga gear’s attempt to restore its slightly tarnished brand to its former stellar status should succeed, as it recovers from self-inflicted – but non-fatal – wounds.