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Yahoo’s share price doubled last year under Marissa Mayer, but the company also dropped behind Facebook in the U.S. ad market.
Yahoo’s share price doubled last year under Marissa Mayer, but the company also dropped behind Facebook in the U.S. ad market.
(ROBERT GALBRAITH/REUTERS)

Yahoo's got it wrong. Why become just another media company?

Yahoo Inc. chief executive Marissa Mayer deserves the plaudits she has won for plugging the holes in a sinking ship and plotting an aggressive course back toward growth.

Since taking the helm in July, 2012, the former Google executive has used acquisitions and a wave of new tools and content in an effort to remake the internet portal into a player in the burgeoning areas of social media, apps for mobile devices, video and even smart TV. Yahoo’s share price doubled last year (although much of that was the result of its stake in the Chinese Internet company Alibaba) and its stock has been outperforming Facebook and other social media stars.