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Pedestrians walk past a Primark store in London, January 14, 2010.
Pedestrians walk past a Primark store in London, January 14, 2010.
(Suzanne Plunkett/Reuters)

Westons’ fast-fashion chain lands in North America

Whenever a big European retail chain announces plans to launch on the other side of the Atlantic, you hear the sound of air sucked through teeth. Eyes roll upwards and someone says “It’s a graveyard.” The casualties are noisy and embarrassing. Marks & Spencer mismanaged Brooks Brothers, Laura Ashley was a disaster and more recently Tesco, the grocer, pulled the plug on its U.S. convenience stores. So, you can expect that the Weston family did their homework before they took on a big downtown site in Boston to launch the first Primark store in the U.S.