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Yum Brands has established 4,618 KFCs and 1,100 Pizza Hut outlets in China.
Yum Brands has established 4,618 KFCs and 1,100 Pizza Hut outlets in China.
(JOE TAN/REUTERS)

How Yum Brands put profitability on the menu in China

A year after the massacre of pro-democracy demonstrators in 1989, Tiananmen Square was a preternaturally quiet place. Unlike the heart of Beijing today, bicycles and pigeons outnumbered cars and people. The only exception to the calm was a bustling corner near the square: the Kentucky Fried Chicken outlet.