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The Apple logo is pictured on the front of a retail store in the Marina neighborhood in San Francisco, California on April 23, 2014
The Apple logo is pictured on the front of a retail store in the Marina neighborhood in San Francisco, California on April 23, 2014
(ROBERT GALBRAITH/REUTERS)

Apple’s growth in China less impressive close up

China was the star of Apple’s quarterly earnings on July 22. But the relationship isn’t reciprocal.

Seen from the People’s Republic, the U.S. tech group is far from the leader, and faces a bitter battle with large rivals U.S. consumers have barely heard of, like Xiaomi and Coolpad. As they gain share too, Apple will struggle to be more than an also-ran.