If consumers can be convinced they should be nervous or fearful of something, it’s an easy step to sell them things they don’t need. Sadly, this kind of marketing is plaguing the world of agriculture and food retailing.
Robert Saik, chief executive officer of Agri-Trend Group of Companies, is a professional agrologist and a long-time watcher of trends in agriculture. In his nifty little book, The Agriculture Manifesto: 10 Key Drivers That Will Shape Agriculture in the Next Decade, he takes on the fear mongering currently gripping the production of genetically modified organisms (GMOs). It’s a short but fascinating read that raises plenty of questions around the future of Canadian agriculture.