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(Peter Power/The Globe and Mail)

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Hockey dollars aren’t on ice after all

Attention, professional-hockey sponsors and advertisers: The National Hockey League labour shutdown may actually be a good thing for business.

As disheartened hockey fans drift forlornly into the sixth week of the NHL owners’ lockout of their players, the fear in some quarters is that any company associated with the frozen pond biz is starting to feel the financial pinch. The idea is that the arena crowds and television viewers are sitting at home, in the dark, pouting in their basements and gazing longingly at their childhood hockey-card collections. (My 1971 Dale Rolfe is looking a bit dog-eared, I must say.)