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Jeff Gadway, senior manager in product marketing at RIM, shows the upcoming Blackberry 10.
Jeff Gadway, senior manager in product marketing at RIM, shows the upcoming Blackberry 10.
(Deborah Baic/The Globe and Mail)

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Why it’s almost all upside for RIM now

Research in Motion must be starting to see the wisdom in that old political adage that no publicity is bad publicity – as long as they spell your name right.

RIM is, indeed, suddenly landing in the news on a near-daily basis – sometimes on a positive note, sometimes on a negative. Last week, it was a series of bullish analyst reports on its stock. This week has been filled with a bearish counterargument from Morgan Stanley, a depressing report on the company’s now-minuscule U.S. market share from consumer research firm Kantar Worldpanel, and news that it lost a patent suit over its use of Nokia-developed WiFi technology.