It is axiomatic that strong businesses can increase revenues faster than costs. Satellite TV provider Dish Network can’t. Yet its shares are up a third over the past year, and it trades at a premium to its larger, more profitable peer, DirectTV. What gives? Well, it has achieved what many structurally challenged businesses aim for: a move into another industry. Or, more accurately, Dish has – with a little foresight and luck – created the impression that it is about to be in another industry.