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A scene from a Super Bowl ad for Axe cologne.
A scene from a Super Bowl ad for Axe cologne.
(AP)

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Why TV still reigns supreme for advertisers

Every year millions of pixels are wasted on op-eds predicting the end of television, and every year the exorbitant fees for a 30-second Super Bowl advertising slot spike to even more stratospheric, bewildering heights. Billionaire pundit Mark Cuban maintains that the future of television is television and we are a long, long way from another device supplanting the alleged relic as advertisers’ favourite medium He’s right.