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Apple and Exxon have swapped places as the companies with the biggest market capitalization. And although their businesses are completely different, they share some of the same challenges.
Apple and Exxon have swapped places as the companies with the biggest market capitalization. And although their businesses are completely different, they share some of the same challenges.
(MIKE SEGAR/REUTERS)

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Apple and Exxon at sea in the same boat

Apple and Exxon Mobil may not be so different after all. The two seemingly disparate companies share more than nearly identical U.S. market-leading values of about $400-billion (U.S.). Both are threatened by shrinking margins and the struggle to replace their precious wares. Exxon in various iterations has survived four times longer than Apple, but is just as vulnerable.