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A shopper riding an escalator passes an advertisement of Sony Corp. at an electronic store in Tokyo February 6, 2013. Sony Corp posted a third-quarter operating profit after a loss a year ago, supported by lower costs and proceeds from asset sales that are helping it offset weak demand for its TVs and other devices. Picture taken February 6, 2013.
A shopper riding an escalator passes an advertisement of Sony Corp. at an electronic store in Tokyo February 6, 2013. Sony Corp posted a third-quarter operating profit after a loss a year ago, supported by lower costs and proceeds from asset sales that are helping it offset weak demand for its TVs and other devices. Picture taken February 6, 2013.
(Shohei Miyano/Reuters)

FINANCIAL TIMES

Profits up but prospects bleak for Japanese electronics makers

So near, Sony, yet so far. The market logic was clear enough: if Panasonic and Sharp, its two lossmaking rivals, managed to pleasantly surprise with operating profits, surely the one outfit bold enough to still bet on a full-year net profit by March could blow them out of the water. Sony’s operating loss thus landed more like the splat of an exploding water balloon.