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(YURIKO NAKAO/REUTERS)

financial times

Nikon profit picture out of focus

Lex is a premium daily commentary service from the Financial Times. It helps readers make better investment decisions by highlighting key emerging risks and opportunities.

By the time you finish reading this sentence, about 3,000 new pictures will have been shared through Instagram alone. Some will doubtless have found their way to your social media accounts. It is fair to say taking photographs has never been more popular – yet nor has it been harder to produce a steady profit on the back of that trend.