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Bottles of Heineken beer are displayed for sale at an off-licence store in central London January 24, 2008.
Bottles of Heineken beer are displayed for sale at an off-licence store in central London January 24, 2008.
(Toby Melville/Reuters)

FINANCIAL TIMES

Heineken trades old man Europe for a new Asian model

Lex is a premium daily commentary service from the Financial Times. It helps readers make better investment decisions by highlighting key emerging risks and opportunities.

As far as Heineken is concerned, Western Europe is still the old guy lingering in the corner of the bar short changing the staff. Beer sales in the region continued to drag on the Dutch company’s earnings according to full-year results on Wednesday. The good news is that sexier clientele are helping to make that old guy less of an issue. Heineken’s organic beer volumes were up 3 per cent last year – growing in all regions except western Europe. The 9 per cent growth in earnings per share helped the company’s shares gain 4 per cent.