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The problem with being an investor in Nestlé is that it is too easy to get lost in a blizzard of detail. The world’s biggest food company makes hundreds of products and sells in most countries; it is the sum of a lot of moving parts. Whether sales of bottled water in Mexico are up or down in a particular quarter is really immaterial. Yet it was still these details that prompted investors to knock 3 per cent of Nestlé’s shares on Thursday when the Swiss food group reported 2012 results.