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Just how many games need changing in the smartphone world? Every time a new model is launched, opiners weigh in on whether it meets that standard. Samsung suffered its worst one-day drop in five months on Friday, down 2.6 per cent, after its hotly awaited Galaxy S4 was considered not to have done so. Perhaps it was the widely-panned theatrical skits it used to show off the phone’s capabilities. So please, don’t roll your eyes if you are reading this on a screen: an S4’s eyeball monitoring technology would presumably read that as a signal to flip to another program. Still, when a phone that also translates between nine languages while monitoring humidity and heartrate is not considered a gamechanger then the question needs changing. It is far more interesting to ask what phones mean to Samsung.