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The airline hopes that Porter Escapes’ leisure travellers will help boost its passenger loads.
The airline hopes that Porter Escapes’ leisure travellers will help boost its passenger loads.
(© Mark Blinch / Reuters/MARK BLINCH/REUTERS)

Costs give Porter a lower bar to profit

How can an airline like Porter that still runs with its planes a third empty afford to expand with a huge new jet purchase?

This, after all, is an airline that constantly advertises seat sales. And when you get to the airport, the plane is rarely full.

The key has been costs. Details are scant, because Porter is privately held, but in 2010 Porter said its breakeven load factor was 49 per cent. At that point, the company was operating just below that level. Last year, the airline reported a load factor of 62 per cent.