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Manulife Financial CEO Donald Guloien
Manulife Financial CEO Donald Guloien

Life insurers stake out their turf

For Canadian life insurance companies, some of the biggest opportunities aren’t in Canada, and some aren’t even in insurance any more.

The three largest life insurance companies outlined how they plan to compete for customers and market share over the next decade at a Bank of Nova Scotia conference on Thursday. Chief executives took the stage to tout their companies’ strengths for investors, and drop hints about where they see chances to expand.