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Major venture capital exit for Toronto-based backer

Five years ago, in the early days of data analytics, Toronto-based venture capital shop Georgian Partners made a big call: tracking what people do online would eventually lure major money. That strategy is now bearing fruit.

41st Parameter, one of Georgian’s portfolio companies, was just acquired by Experian PLC for $324-million (U.S.). The purchase price equates to 12.5 times the target’s expected revenue next year, while similar deals are typically inked for three to four times revenue.