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Yellow Media Inc.’s logo.
Yellow Media Inc.’s logo.
(Graham Hughes/The Canadian Press)

Can Yellow Media turn itself around fast enough?

Even though Yellow Media is right-sizing the ship, there’s no guarantee that management will be able to navigate through the industry’s choppy waters.

In its latest salvo to turn the struggling company around, management is laying off 10 per cent of its work force – a way of saying goodbye to people who are accustomed to the world of printed phone books, and to create budget space to hire those with IT and digital backgrounds.