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Yahoo chief executive Marissa Mayer appears on NBC’s Today show in New York, Feb. 20, 2013. Ms. Mayer is courting Madison Avenue, but experts don’t think the ad industry will quickly spend dollars on Yahoo.
Yahoo chief executive Marissa Mayer appears on NBC’s Today show in New York, Feb. 20, 2013. Ms. Mayer is courting Madison Avenue, but experts don’t think the ad industry will quickly spend dollars on Yahoo.
(HANDOUT VIA NBC/REUTERS)

A new way to invest in companies led by women

Barclays PLC is capitalizing on investor interest in women in leadership roles with a new product that will follow the performance of major U.S. companies with female CEOs or directors.

Barclays has created an index of 85 companies that either have female CEOs or have at least 25-per-cent female directors on the board, and will issue Barclays Women in Leadership exchange-traded notes to track the index. The notes will begin trading Thursday on the NYSE Arca Exchange (ticker WIL).