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Employees work at the Vision Critical offices in Vancouver, British Columbia on April 4, 2013.
Employees work at the Vision Critical offices in Vancouver, British Columbia on April 4, 2013.
(RAFAL GERSZAK FOR THE GLOBE AND MAIL)

Vision Critical attracts new investors

Toronto-based venture capital fund Georgian Partners is leading a $16-million investment in Vision Critical Communications Inc., the fast-growing market research firm that serves clients including Yahoo Inc. and Molson Coors Brewing Co.

Northleaf Venture Catalyst Fund and Kensington Global Private Equity Fund also participated in the investment round, the proceeds of which will go to selling shareholders who have backed the company for years. Vision Critical would not disclose figures for its total funding since inception, but noted it has received “a lot” of interest and will continue to evaluate new investors.