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George Cope, left, BCE president and CEO and Ian Greenberg, president and CEO of Astral Media Inc. announce the takeover of Astral by Bell in a deal worth about $3.38-billion on Friday, March 16, 2012 in Montreal.
George Cope, left, BCE president and CEO and Ian Greenberg, president and CEO of Astral Media Inc. announce the takeover of Astral by Bell in a deal worth about $3.38-billion on Friday, March 16, 2012 in Montreal.
(Paul Chiasson/THE CANADIAN PRESS)

BCE faces daunting appeal process

BCE Inc.’s chances of reversing the broadcast regulator’s decision to block the takeover of Astral Media Inc. by appealing to the federal cabinet look slim, given the public statements from the government.

But BCE chief executive George Cope has pledged to try, even though he acknowledges that it’s a “hill to climb.” So what does BCE have to do?