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Brokerage startups will need healthy dose of optimism

Anyone launching a retail brokerage business in Canada must believe this is the bottom of a trough for the business.

As Streetwise reported exclusively Monday, a group with deep experience in the investment business is planning to bring the E.F. Hutton name to Canada as the brand for a new brokerage network to serve high net worth clients. So what are they facing? A business where most people are struggling to make any returns.