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Yelp co-founders Jeremy Stoppelman, left, and Russel Simmons try the food at a cafe on Union Square in San Francisco, Calif.
Yelp co-founders Jeremy Stoppelman, left, and Russel Simmons try the food at a cafe on Union Square in San Francisco, Calif.
(Eric Risberg/AP)

Yelp’s up-and-down cycle a recipe for heartburn

David Milstead

 — Special to The Globe and Mail

Published

Last updated

Yelp. It’s the name of a social-media site that provides consumer reviews, particularly of restaurants. It’s also the sound shareholders have been making if they bought and held.

The company went public in March at $15 (U.S.) a share and popped to $24.58; at month’s end, it approached $32. But by June, it had more than halved to just over $14. Then four weeks later, it had nearly doubled.