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Narendra Modi, prime ministerial candidate for the main opposition Bharatiya Janata Party, gestures as he addresses an election campaign rally in Mumbai on April 21, 2014.
Narendra Modi, prime ministerial candidate for the main opposition Bharatiya Janata Party, gestures as he addresses an election campaign rally in Mumbai on April 21, 2014.
(DANISH SIDDIQUI/REUTERS)

IAIN MARLOW

What Modi's tailor can tell us about the man likely to lead India

Narendra Modi’s tailor has a shop that smells of jasmine, I thought, as I ascended a steep set of winding stairs – past displays of “Modi” brand knee-length kurtas, elaborate Nehru jackets and fantastical wedding outfits for lucky grooms – in order to meet the man who stitches clothes for the controversial leader likely to win India’s pivotal national election.