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DIGITAL CHANNELS GLOBE TELEVISION

Showcase Action

By MELANIE SEAL
Globe and Mail Update

Hey, tough guy - how about some classic action series and sexy late-night movies? Then put that remote in its holster when you get to this channel.

Television can never contain enough action or enough testosterone - at least that's the thinking behind Showcase's new tough big brother digital channel, Showcase Action. Showcase wanted to tap into its largely male audience and create a newer channel with more explosions and gunfire, with a few fight and chase scenes thrown in to boot. It's an adrenaline-pumping, pulse-racing stop in the digital universe.

Those looking for cutesy intelligent show, move along. Actions are meant to speak louder than words on this channel.

Showcase is hoping its tough brother will become "action central," said Emily Morgan, the director of programming. The channel is geared to men in the 18-to-35 age group, but it also has those a little older who are "die hard action fans" in its sights, she added. "What are you waiting for? Get some," orders the glossy Action brochure. This is an entertainment channel you don't want to mess with.

"We're offering a wide range of action films, from Jackie Chan and kung-fu movies to classics like Die Hard and Die Hard 2," she said. Get ready for the gruesome scenes, the gore, the violence and all the swearing the director intended. On this channel, nothing will be cut. And that is the only way to have it, Ms. Morgan said.

"I think if you're going to deliver an action film, you should play it the way it was meant to be seen," she said.

Action will also be airing the Rambo trilogy, starring Sylvester Stallone as former Green Beret John Rambo, a shell-shocked Vietnam vet adrift in the Pacific Northwest. In the first film, Rambo is harassed by an unsympathetic small-town sheriff, bringing on nasty flashbacks or torture at the hands of the Viet Cong. After breaking out of jail where he has been unjustly imprisoned, Rambo swears to get revenge on the sheriff. The sequels have Rambo showing the same contempt for all kinds of unsavoury foes.

Martial-arts and action lovers will get their kicks in Police Story, the film that launched Jackie Chan's career in the West. Playing a police officer, Chan apprehends a drug lord and is then assigned to protect a key witness in the case. Wild stunts include Chan's being dragged behind a double-decker bus.

But while the channel celebrates the daredevil action film, it is not afraid have a little fun, Ms. Morgan said. In classic movies such as Cannonball Run, Burt Reynolds and an all-star cast compete in a wild, illegal and popular cross-country car race in which the entrants will do anything to win.

With series like Greatest American Hero, you can't help but laugh at the genre, she said.

But Action isn't going to just air well-known lock-and-load films, Ms. Morgan said.

"There's a big fear that these channels will just become recycled programming," she said, and she pointed to many new digital channels' lineups of hit sit-coms from the seventies and eighties. Not at Action. She said the channel is carefully programmed with fresh, original series.

One of those is Real Sex, an HBO special exploring the changing face of sex with on-the-street interviews of real people talking about issues that are then raised in the show's segments. Real Sex is sure to tantalize and stimulate viewers, the channel promises in its program guide.

Stingers is an Australian series about undercover cops, revealing the shadowy and ambiguous life of police who work behind enemy lines.

Other series include Once a Thief, The Pretender and The Hitchhiker.


Showcase Action

Showcase Action

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