Apple’s $3.2-billion rumour; Marketing to moms; Stratford festival preview Add to ...


The Globe and Mail |
Show Description
Join host Affan Chowdhry for Globe Now, a web show that explores the stories The Globe and Mail is following. Today we talk with Susan Krashinsky, The Globe and Mail’s marketing reporter, about how ad agencies are using – or perhaps overusing – the ‘Mom’ archetype to sell us products. We also take a look at a big rumoured deal between Apple and Beats Electronics and our theatre critic gives us his preview of the Stratford Shakespeare Festival

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