The European Union’s new General Data Protection Regulation (GDPR), which creates a comprehensive regulatory regime for handling the personal information of EU citizens, came into force on May 25, 2018. Factor in the broad sweep of the GDPR to its wide jurisdictional ambit and it’s not hard to see why Canadian and other foreign companies are concerned.

GDPR will be particularly important to companies that collect personal information that users place on websites, but also amass data about users and non-users through onsite and offsite tracking mechanisms. Indeed, the new data processing regime is of significance not only to web giants such as Facebook or Google, but to any company involved in “ad tech,” meaning analytics and digital tools used in online advertising.

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Lexpert contributor Julius Melnitzer reports at Follow @Lexpert on Twitter. Lexpert is published by Thomson Reuters.