There's a new kid in Riverdale - and you won't catch him chasing the skirts of Betty and Veronica.
Archie Comics is adding its first openly gay character to the clan in September, a move designed to update the classic comic, its makers said Thursday.
The hunky, blond Kevin Keller will stroll into town in Veronica issue #202 titled "Isn't it Bromantic?"
A preview of the comic shows the young man openly telling Jughead he's not interested in the ladies who have fawned all over him because he is, in fact, gay.
That's all unbeknownst to Veronica, of course, who apparently dumps Archie to pursue Kevin.
Archie Comics co-CEO Jon Goldwater said it was high time they added a gay character to Riverdale. The addition is also a way of making the comic more "inclusive."
"Archie's hometown of Riverdale has always been a safe world for everyone," he said in a statement. "It just makes sense to have an openly gay character in Archie comic books."
But it's not the first time homosexuality has been at least noted in the all-American comic, mostly read by kids and pre-teens.
Fans of the comic had long sensed romantic tension between Archie and Jughead, that quirky, crown-wearing protégé who has always been more interested in scarfing stacks of hamburgers than pursuing women.
The announcement comes almost a year after Archie Comics startled fans with news that Archie had proposed to the spoiled, raven-haired Veronica. A fierce debate broke out online between supporters of Betty, the girl next door, and beautiful, rich Veronica over who Archie should have chosen to be his wife.