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Those hipsters at Rolling Stone have just named Fernie, B.C., pop. 5,000, the world's cool town for 2001.

In its latest issue, devoted to all things cool, the magazine celebrates Fernie's ample snowfall and excellent skiing as well its "other great natural resource: a fragrant green plant known to aid relaxation and enhance appreciation of, you know, pretty trees and stuff."

With the American dollar so strong against its Canuck equivalent, "you can ski here for the price of a single day at Vail." Rolling Stone, however, slips a touch in the accuracy department when it reports that "it's no coincidence that Olympic gold-medal snowboarder Ross Rebagliati grew up" in Fernie. Canucks, of course, know that the grass grew under Ross's feet in Whistler, B.C. Staff