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Beauty brand Cover Girl has created a line of makeup and nail art, called the Capitol Collection, inspired by 12 looks from The Hunger Games: Catching Fire.
Beauty brand Cover Girl has created a line of makeup and nail art, called the Capitol Collection, inspired by 12 looks from The Hunger Games: Catching Fire.

Catching Fire shows how to build a brave new world – of marketing Add to ...

The irony, of course, is that all those sumptuous fashions and truffles fit for a futuristic Versailles evoke the films’ villains, not its heroes. The Capitol’s riches are relegated to the 0.001 per cent in that fictional world. What is being sold to consumers in our world diverges somewhat from the revolutionary message at the heart of the story.

It is all part of making viewers buy into the next blockbuster franchise. But Katniss herself likely would not buy it.




Worldwide box-office numbers (all U.S. dollars)*:

The Harry Potter franchise:

Harry Potter and the Sorcerer’s Stone (released Nov. 16, 2001)


Harry Potter and the Chamber of Secrets (Nov. 15, 2002)


Harry Potter and the Prisoner of Azkaban (June 4, 2004)


Harry Potter and the Goblet of Fire (Nov. 18, 2005)


Harry Potter and the Order of the Phoenix (July 11, 2007)


Harry Potter and the Half-Blood Prince (July 15, 2009)


Harry Potter and the Deathly Hallows 1 (Nov. 19, 2010)


Harry Potter and the Deathly Hallows 2 (July 15, 2011)


The Twilight franchise:

Twilight (released Nov. 21, 2008)


Twilight: New Moon (released Nov. 20, 2009)


Twilight: Eclipse (released June 30, 2010)


Twilight: Breaking Dawn Part 1 (released Nov. 18, 2011)


Breaking Dawn Part 2 (released Nov. 16, 2012)


The Hunger Games franchise (so far):

The Hunger Games (March 23, 2012)





Not bad, but not huge: Percy Jackson

Percy Jackson & The Olympians: The Lightning Thief (Feb. 12, 2010)


Percy Jackson: Sea of Monsters (Aug. 7, 2013)


Less than expected: The Mortal Instruments

The Mortal Instruments: City of Bones (Aug. 21, 2013)


Lowered expectations: Ender’s Game

Lions Gate Entertainment Corp. may have struck gold with its Twilight and Hunger Game franchises, but creating such success is not easy. Its new film Ender’s Game, a science-fiction epic which opened earlier this month, is not expected to match up to those successes. It shares many of the elements of other young-adult epics – specifically the plot of a young hero forced to fight grown-up battles: It is based on a futuristic novel about children who are brought up playing war games. A particularly talented player, Ender Wiggin, must aid in the fight against aliens who are attacking Earth. But it is being released at a competitive time, with The Hunger Games: Catching Fire out this week and Thor: The Dark World performing well. Conversation about the film on social media, a key element for building anticipation among a younger demographic, has been weak. And a gay-rights group started calls to boycott the film over stated opposition to the legalization of gay marriage by the book’s author, Orson Scott Card. Bloomberg reported that Lions Gate has sold foreign rights to the film, a move meant to protect the studio from losses. A $28-million opening weekend in the U.S. – not disastrous, but not as successful as hoped – has led analysts to predict that a sequel, and another big franchise for the studio, will not follow.

* Source: boxofficemojo.com

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