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In the interactive horror series Voyeur, created by Oliver Moorhouse, left, and produced by Jordan Walker, you’re forced to see the consequences of your actions.Peter Power/The Globe and Mail

Horror would be the perfect genre for interactive storytelling, if only the people on screen would listen. Think about how we yell at them. "Don't look under the bed!" "Not that door!" "Run. Why don't you run!" We think we know just what to do. Now you can put yourself to the test thanks to a new interactive mobile series created in Toronto.

"You" are very much a part of Voyeur, a three-episode story about a young woman who wakes up trapped in an abandoned orphanage with a killer on the loose. There's also a stranger there who might just be able to help her. That's you. Then again, maybe you're the sadistic type who will lead her through all the wrong doors.

One such door will likely feature your name written in blood, one of many personal details taken from each player's Facebook account.

"We take your profile – basically your name, your friends, your photos – and weave it into the story to make you a character," says Oliver Moorhouse, founder and creative director of CineApp, the content platform that Voyeur plays on.

Don't think you can take the easy way out by simply killing off the main character. In this world, you're forced to see the consequences of your actions.

"We didn't want the classic game experience where it's just, 'You made the wrong move, game over,'" says Moorhouse. "We didn't want to sacrifice story."

Each episode, which plays on Android mobile phones and tablets, is between five and eight minutes long, depending on the choices you make. Those choices run the gamut from whether to open a door or break open a window or, in a great test of character, whether to stay and help another victim or make a run for it.

"We're trying to play that line between gaming and storytelling," says Moorhouse.

The series, developed with money from the Canadian Media Fund, will be released on Halloween, although CineApp is already available as a free download.

The whole thing is a little rough around the edges, but this is just the beta version, says Moorhouse. He and producer Jordan Walker are hoping to attract third-party funding.

They point out that the platform has the potential to include a wide range of other genres. Just imagine Jennifer Aniston actually listening to you when you tell her not to go on a date with that schmuck.

But horror was the ideal place to start, they say, and not just because of Halloween.

"People that love horror love new experiences," says Walker. "They love to be shocked and get a new visceral reaction, and that ties in really well with a new platform."

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