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Brandon Routh as Superman in Superman Returns.

Another high-profile, big-budget film is heading to Vancouver - not a bird or a plane but the next Superman movie.

"[Zack Snyder's]next feature's coming here," said Peter Leitch, chair of the Motion Picture Production Industry Association of BC and president of North Shore Studios and Mammoth Studios.

Leitch would not name Superman: Man of Steel as the film in question, but a source has confirmed that the next film in the Superman franchise will be shot in Vancouver next year, with production likely beginning in the summer.

"It's good news," said Leitch, who says the local production industry has been on fire thanks in part to the HST, but also because of the experienced film crews in Vancouver, the quality of life here and the city's proximity to Los Angeles.

"I think it's a great signal that we're doing very well here and that we've got the quality technicians. ... We've got a reputation now that we turn out quality product here and I think that's made the difference."

Tom Cruise is currently in Vancouver shooting Mission: Impossible 4. Leitch says a high-profile production like that, along with other features and close to 20 television series shot in the Vancouver area this year has helped bolster the city's reputation in the industry. "It just gives credence to the fact that we've become one of the real world production centres here."