Rapper Kendrick Lamar poses for a photograph in Toronto on Monday, July 30, 2012Nathan Denette/The Canadian Press
Watch out, Drake: Fellow rapper Kendrick Lamar is calling you out.
Released less than 24 hours ago, the new song Control by Big Sean is already sending reverberations through the rap world and trending on Twitter.
The contentious track features a guest turn by rapper Kendrick Lamar, who trash-talks some of the biggest names in rap, including Jermaine Cole, Pusha T, Wale and Toronto's own Drake.
In the seven-minute song, Lamar employs the N-word several times and makes no secret of his intent to steal fans from some of the biggest names in the rap industry.
Lamar collaborated with Drake earlier this year on the song Poetic Justice, which sampled a song by Janet Jackson.
And is Lamar cocky? The 26-year-old rapper, who was named Hottest MC by MTV last year, displays solid swagger with the boastful verse: "I'm Machiavelli's offspring, I'm the king of New York/King of the Coast, one hand, I juggle them both."
So far, none of the other rappers named have voiced their displeasure with the new song. In fact, Pusha T actually went on Twitter to express his support of Lamar's composition with the comment: "I hear u loud and clear …"
Big Sean also took to Twitter to explain to his four-million followers why Control wasn't on his new album Hall of Fame, which drops August 27.
Big Sean recently released his new video for Fire, which features a guest appearance by Miley Cyrus, and is currently working on a new song with his girlfriend, Glee star Naya Rivera.