Thanks to the addictive new video for his single Happy, fans of Pharrell Williams will be as merry as the day is long. Literally – the thing is 24 hours in duration.
It's already been a banner year for this song-writing producer (what with his creative connections to Robin Thicke's Blurred Lines and Daft Punk's Get Lucky), and now comes a made-for-the-web Happy-athon featuring a parade of smilers who clap, juke and lip-synch the day away to a four-minute, Motown-inspired dose of pop serotonin.
Covering a day in Los Angeles, the looped interactive video at 24hoursofhappy.com mostly uses anonymous extras, but celebs such as Magic Johnson, Jimmy Kimmel and the dynamo Williams also join the bliss.
Who won't be happy are workplace productivity managers. In a week that also saw the debut of the brilliant channel-flipping video for Bob Dylan's Like a Rolling Stone, staring at a computer screen has never been more distracting.