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Rebecca Black in Los Angeles, April 15, 2011.

Chris Pizzello / AP

Rebecca Black isn't just peddling vanity pop, she's helping to redefine popularity. Pre-Internet, the term implied being liked. But with her new single, My Moment, Black proves again that you don't need to win friends to influence people – you can irritate your way to Web success.

The teen's follow-up to Friday (dubbed the worst song ever) now has more than 10 million YouTube views. While most say they despise the music, they're still bumping her into a top rank online, and into the company of a growing breed of celebs who've been hated into popularity – Paris Hilton, of course, Christian Bale, and Snookie. So much for Dale Carnegie.

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About the Author

Dave McGinn writes about fitness trends for the Life section and also reports for Globe Arts. Prior to joining the Globe, he was a freelance journalist, covering topics from trying to eat Michael Phelps' diet to why the Joker is the best villain in comics history. He's working on improving his 10k time. More

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