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The cast from the television comedy series The Big Bang Theory display their hands during Handprint Ceremony at the TCL Chinese Theater in Hollywood, Cal., on May 1, 2019.FREDERIC J. BROWN/AFP/Getty Images

HBO Max, the upcoming streaming service from AT&T Inc’s WarnerMedia, has secured exclusive five-year streaming rights in the United States to all 12 seasons of comedy hit The Big Bang Theory.

Ranked as the No. 1 comedy on U.S. television for the past seven years, the show has garnered an audience of some 20 million people.

The rights for the show cost HBO Max between $500-million and $600-million, a source familiar with the matter told Reuters.

All 279 episodes will be available on HBO Max when it launches in the spring of 2020, WarnerMedia said in a statement.

Winning rights to hit shows has become expensive in a crowded streaming industry dominated by Netflix Inc, Hulu and’s Prime Video. Walt Disney Co and Apple Inc have also announced their own streaming services.

Comcast Corp’s NBCUniversal said on Tuesday it would name its upcoming streaming service Peacock and offer a broad slate of original content, including Dr Death starring Emmy and Golden Globe winner Alec Baldwin.

Peacock will also offer classic sitcoms The Office and Parks and Recreation and is scheduled to be launched in 2020, NBCUniversal said. The company owns traditional television network NBC, which features a peacock in its logo.

Netflix Inc, poised to lose The Office to Peacock in 2021, said on Monday it had landed the global streaming rights for classic TV sitcom Seinfeld.

The Office was the most-watched show on Netflix in the United States, followed by Friends, when measured by minutes streamed, according to Nielsen data for 2018.

HBO Max, which is expecting a slate of 10,000 hours of premium content at launch, got the rights to stream U.S. reruns of Friends from 2020 in July.

Television rights for The Big Bang Theory will remain with cable television channel TBS till 2028, WarnerMedia said on Tuesday.

The show about four brilliant but socially inept scientists that made geeks and comic book nerds pop culture cool, began in 2007 and went on to win 10 Emmy awards, four of them for Jim Parsons as quirky theoretical physicist Sheldon Cooper.

Over the years, the series featured cameos by celebrities including British theoretical physicist Stephen Hawking, Tesla chief executive Elon Musk, Apple co-founder Steve Wozniak, astronaut Buzz Aldrin, Star Trek actors William Shatner and George Takei, and Marvel comics legend Stan Lee.