Canadian icon William Shatner has added another unique credit to his already diverse acting resume: a starring role in an online "docudrama" about the dangers of exploding turkeys.
The Star Trek legend plays himself in Eat, Fry, Love, a cautionary tale about turkey fryers.
It's been released by insurance company State Farm in advance of U.S. Thanksgiving, apparently the most common day of the year for cooking fires.
State Farm says Shatner was once a victim of a turkey frying accident himself, making him perfect for the tongue-in-cheek — and yet serious — video.
"I once loved this piece of metal," Shatner intones during the clip as the camera zeroes in on a discarded turkey fryer in a garbage dump. "But our relationship ended suddenly."
He's later seen engulfed in computer-generated flames.
"I was young and arrogant. Blinded by my hunger I ignored safety, spat in the face of science," Shatner laments.
The Montreal-born Shatner, of course, has had a storied career as a pitchman, heading up memorable campaigns for Priceline and All-Bran.
In a more serious State Farm video linked to Eat, Fry, Love, firefighters demonstrate how a turkey fryer accident can quickly result in a large fire.
"(It's) so dangerous you can't even imagine," Shatner says in the clip.
"I've burned myself, almost burned my house down. It's a great taste but you've got to be safe."
The turkey docudrama is the latest of several projects for the busy 80-year-old entertainer.
Last month, Shatner released an album called Seeking Major Tom, while a Star Trek documentary that he wrote and directed made its TV debut.
He also embarked on a tour called How Time Flies, appearing onstage to discuss his life and career.