Canadian Football League wide receiver Brad Smith will seek his soulmate as the star of The Bachelor Canada when it premieres in the fall.
The program will be modelled after the popular U.S reality show The Bachelor.
A statement from Rogers Media describes Smith as "driven, confident, candid and comfortable in his own skin."
It goes on to say he is attracted to women "who are independent, intelligent, and just as confident in a ponytail, sweatpants and sweatshirt as they are all dressed up for a night out on the town."
The 28-year-old athlete says he's "extremely honoured" to be chosen, adding that he takes the experience very seriously and believes in the process.
He has played for the Montreal Alouettes, Toronto Argonauts and most recently the Edmonton Eskimos.
Smith, the son of Senator Larry Smith, a former CFL Commissioner and former president and CEO of the Alouettes, is currently a free agent.
"Brad is the full package — a quintessentially Canadian, down-to-earth man," said Claire Freeland, director of original programming at Rogers Media and executive producer of The Bachelor Canada.
"He is completely committed to this experience and in it for the right reasons. It's Canada's turn to find love with The Bachelor Canada and we could not have hoped for a more well-rounded and genuine person to kick off the first season."
Additional details, including the identity of the host and the 25 bachelorettes, are still to be revealed.