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The new logo for the National Arts Centre.
The new logo for the National Arts Centre.

National Arts Centre unveils first new logo in 45 years Add to ...

Overture, curtains, lights, this is it … the new logo of the National Arts Centre. Designed by Toronto’s Scott Thornley + Company over the last nine months, the logo – and the NAC’s new tagline/theme (“Canada is our stage”) – were unveiled Tuesday in Ottawa.

It’s the first time since the NAC opened in May, 1969, that the Crown corporation has undergone a branding overhaul. The old logo, a dance of orthogonals conceived by Rolf Harder, was a rhyme of sorts with the shape of the NAC building designed by Montreal’s Fred Lebensold.

The new one, a sleek, solid rectangle evocative of the span of the Canadian flag, the N bisected by a negative space reminiscent of a spotlight’s conical shaft, reflects “the changing face” of the NAC, says long-time president/CEO Peter Herrndorf.

“It’s become focused more and more on being a national organization working with artists and arts organizations in every part of the country. It isn’t just a building; more than anything else the NAC is a kind of galvanizing idea about creating a national stage for Canada.”

Meanwhile, the NAC is planning to release by year’s end a new strategic plan that will see it to its golden anniversary in 2019.

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