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Mia Pearson

Mia Pearson
Social and Earned Media Columnist

A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.

Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.

With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.

She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.

Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.

Latest articles
Canada has failed women. We won’t fail Canada Mia Pearson
Marketing in the age of anxiety Mia Pearson
Women in marketing have been far too complicit with sexist ads Mia Pearson
Bloomberg
Opinion
Now is not the time for neutrality Mia Pearson
Should your brand focus on Black Friday or Giving Tuesday? Mia Pearson
REUTERS
What’s wrong with Hillary Clinton’s brand? Mia Pearson
ASSOCIATED PRESS
The Auston Matthews factor: The power of first impressions Mia Pearson
How Adele, Beyoncé and T-Swift build their brands Mia Pearson
AP
Young entrepreneurs and the myth of the lazy millennial Mia Pearson
Getty Images/iStockphoto
The key difference between celebrities and influencers Mia Pearson
Canadian youth’s interest in the Olympics boosted by social media Mia Pearson
THE CANADIAN PRESS
The Tragically Hip is Canada’s band Mia Pearson
Pokemon Go's success shows it's time to pay attention to augmented reality Mia Pearson
Does your brand need a digital detox? Mia Pearson
Getty Images/iStockphoto
What does it mean to be Canadian? Mia Pearson
What can you learn from your interns this summer? Mia Pearson
Getty Images/iStockphoto
Rebranding: Change is good, but beware of the backlash Mia Pearson
Has Drake finally made Toronto cool? Mia Pearson
THE CANADIAN PRESS