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Shannon Busta

Emerging Media and Audience Strategist
Toronto, Canada

Area of Expertise

Innovative storytelling, community building, emerging media trends.

Shannon Busta is an award-winning digital journalist in Toronto with a decade of experience. She currently holds the position of Audience Strategist at The Globe and Mail.

Shannon spends much of her time thinking about and testing new forms of storytelling and community building. She is particularly interested in platforms and tools that facilitate the sharing of stories and voices less often heard in mainstream media.

Shannon is also committed to working with young journalists through official and unofficial mentorship programs, and is a member of the Board of Directors at U of T’s student newspaper, The Varsity.

Shannon is completing an Executive MBA at the Ivey School of Business at Western University while working full-time.

Years in Journalism

11

Years at The Globe and Mail

7

Education

Honours B.A., English, Wilfrid Laurier University, 2010

Master of Journalism, Ryerson University, 2012

Executive MBA, Ivey Business School at Western University, 2020

Honours & Awards

Innovator of the year, Globe and Mail, 2017

Best Social Storytelling, Editor, Crichton Farm, Digital Publishing Awards, 2017

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