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Shannon Busta

Emerging Media and Audience Strategist
Toronto

Area of Expertise

Innovative storytelling, community building, emerging media trends.
Shannon Busta is an award-winning digital journalist in Toronto with a decade of experience. She currently holds the position of Audience Strategist at The Globe and Mail. Shannon spends much of her time thinking about and testing new forms of storytelling and community building. She is particularly interested in platforms and tools that facilitate the sharing of stories and voices less often heard in mainstream media. Shannon is also committed to working with young journalists through official and unofficial mentorship programs, and is a member of the Board of Directors at U of T’s student newspaper, The Varsity. Shannon is completing an Executive MBA at the Ivey School of Business at Western University while working full-time.

Years in Journalism

11

Years at The Globe and Mail

7

Education

Honours B.A., English, Wilfrid Laurier University, 2010

Master of Journalism, Ryerson University, 2012

Executive MBA, Ivey Business School at Western University, 2020

Honours & Awards

Innovator of the year, Globe and Mail, 2017

Best Social Storytelling, Editor, Crichton Farm, Digital Publishing Awards, 2017

Latest articles
Opinion
From the comments: Readers respond to story of unfounded case resulting in conviction after 19 years
Opinion
From the comments: Handgun bans, Toronto casinos and Ian Buruma’s exit: Globe readers debate the news of the day
Opinion
From the comments: ‘He ended up in purgatory, but should it be a life sentence?’ Readers on whether Ghomeshi deserves a second chance
Opinion
From the comments: Is it time to license cyclists? Readers share their thoughts
Opinion
From the comments: Readers debate Caroline Mulroney’s responsibilities as a ‘guardian of the public interest’ under Doug Ford
Opinion
From the comments: Globe readers react to columnist’s story of being groped
Opinion
From the comments: How should Canada address the surge in asylum-seekers? Readers offer ideas
Opinion
From the comments: Has Doug Ford crossed the line? Readers react to use of notwithstanding clause
Opinion
From the comments: Unprecedented legal battle over size of Toronto’s city council leaves readers divided
Opinion
Dear reader: An update on our new comments platform and changes to our moderation policy
Opinion
From the comments: Is a cellphone ban in the classroom realistic? Readers (including teachers) debate
Opinion
From the comments: Readers share their thoughts on New York Times op-ed criticizing Trump
Opinion
From the comments: What readers are saying about Nike’s Colin Kaepernick ad
Opinion
From the comments: Readers share their experience with and debate the merits of ‘unschooling’
Opinion
From the comments: Does Bernier’s exit mark the return of the ‘moderate’ Conservative Party?
Opinion
From the comments: ‘Pandora’s box is clearly open’: readers voice frustration over state of politics north and south of the border
Opinion
From the comments: Next they’ll say ‘there’s nothing illegal about crimes’: Readers react to Paul Manafort’s conviction
Opinion
From the comments: John Ibbitson discusses significance of suburban growth in Canada with readers
Opinion
From the comments: Readers get heated over whether landlords should be on the hook for keeping tenants cool
Opinion
From the comments: Readers discuss proposed statutory holiday, removal of statues and illegal border crossings