Skip to main content
Open this photo in gallery:

In 2008, when Calgary Economic Development published its 10-year economic strategy for the city, the biggest challenge facing local companies was finding enough skilled people to fill jobs in the booming energy sector.

But that changed dramatically in 2014 when the bottom fell out of the oil and gas market and prices plunged. The recession that followed for the next two years forced a rethink of how Calgary could pivot away from its traditional reliance on oil and gas for prosperity and find new ways to apply its inherent strengths to other business sectors.

The result is the just released Calgary in the New Economy, an update to the original 2008 strategy. With input from Calgarians in the public, private and non-profit sectors, it’s the framework for how Calgary will build its sense of community, shared prosperity and sustainable development.

“Calgary has gone through a major shift in its economic strategy since the release of the 10-year plan in 2008,” says Bruce Leslie, vice president, Trade Investment & Attraction for Calgary Economic Development. “While the energy sector has rebounded to some extent and is still an important driver of our economy, it’s not the same as it was.”

He points out energy companies have changed the way they do business and are working smarter, cleaner and, generally, fewer people.

“Calgary’s opportunities are now in the technological advances in the energy sector and how we can pivot those technologies to other industries and other sectors,” says Mr. Leslie. “Our priorities for economic development going forward are built on the areas where we have a natural advantage, which also happen to address the world’s greatest needs: food, health, energy and transportation.”

Open this photo in gallery:

The new strategy focuses on the drivers of economic growth: talent, innovation, place and a business-friendly environment.

That’s not to say Calgary doesn’t already have a thriving tech sector. Companies like NovAtel, one of the city’s earliest tech pioneers, began in the early 1990s and has become a world leader in global navigation satellite system products.

Veerum, a more recent entrant into Calgary’s technology ranks, has developed a digital platform that creates an exact replica of a project’s physical reality throughout the design, fabrication and construction in a format that can compare digital objects with physical objects. The technology currently serves clients in the oil and gas industry, but has applications elsewhere, including hydropower, mining and industrial construction.

Ingu Solutions, which began commercial operations only this year, is already regarded as a leading innovator of technology to keep pipelines safe. The company’s technology was designed for oil and gas, but is versatile enough for use in virtually any piping system; yet another example of how technology developed for the energy sector has a wider application.

“There are many examples of how Calgary is using innovative technology not only to transform the oil and gas sector, but also adapt that technology to a whole range of other sectors,” says Mr. Leslie. “We have an educated workforce, and an entrepreneurial spirit and innovative drive that has built the economy we have now and can pivot to lead the new economy.”

On top of that, Calgary is ranked the fourth most livable city in the world by the Economist Intelligence Unit, and the number one most livable city in North America, he adds.

Open this photo in gallery:

Graeme Edge, CEO of Calgary-based Energy Disruptors, a global energy and tech forum, says Calgary faces changes that go beyond the energy sector.

“We are seeing a convergence of disruptive technologies as well as changing social and political behaviours that are creating a period of unprecedented change, not just in energy but in every industry,” he says, adding Calgary has an opportunity to use the economic strengths and expertise it has developed as an energy powerhouse to build clusters around key technologies.

“There is a growing awareness of the huge opportunity to apply digital technologies such as artificial intelligence to traditional energy verticals such as oil and gas and electricity,” adds Mr. Edge. “Calgary has had some good technology success stories in recent years, so we need to find ways to spin more companies off the back of these successes.”

Advertising produced by Randall Anthony Communications. The Globe’s Editorial department was not involved in its creation.

Follow related authors and topics

Authors and topics you follow will be added to your personal news feed in Following.

Interact with The Globe